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Multi-Dimensional Marketing - 13 "Virgin Territories" For Substantially Increasing Your Website's Reach
By Richard AdamsCompetition in the search engines and in paid advertising continues to hot up making it increasingly difficult to dominate your chosen niche.
But multi-dimenional marketing (MDM) is a newly emerging and largely virgin territory for internet entrepreneurs which is just waiting for you to stake your claim.
MDM refers to the way in which the techniques for gaining new visitors to your website are rapidly fragmenting.
We went from dozens of search engines back in the late 1990's to just a handful of superpowers today.
From plenty of pay per click, sponsership and banner advertising opportunities to just a tiny number of often overpriced sources.
Yet as these "classical" advertising mediums have reduced in number and increased in competitiveness, other avenues have opened up which are far easier to take advantage of.
Unfortunately most marketers either ignore MDM or simply aren't aware of the possibilities.
Now I'm not saying you should *ignore* the old faithfuls like organic and pay per click search engines, just that as the market fragments at a dizzying pace, you should also consider broadeneing your appeal to include as many of the new opportunities now available to your business.
So I'd like to introduce you to 13 new forms of advertising still waiting for some big players like you to ...
1) Images
Now that Google's Image Search is going great guns 2) Audio There are dozens of websites to which you can submit audio in the form of mp3s and on on to. Record yourself reading some of your articles, answering your visitor's questions, discussing a new technique etc. then submit them to the audio sites. You can include your website address at the end of the audio. Two top resources include the p2p file sharing networks and iTunes Producer. 3) Video Video continues to increase in popularity with the rapid uptake of broadband access. A number of sites including Google's Video Search, YouTube.com and iFilm.com receive considerable traffic and enable you to tap into your market in another way. 4) Software The software directories receive thousands of hits every day from people of all interests. Create a free or paid piece of software - it needn't be in Microsoft's league - and promote it for free through these sites. Examples could include specialised calculators, self assessment questions, tutorials, calendars or screensavers. 5) Blogs Start a blog simply using WordPress, Blogger or one of the other myriad products out there then submit it to the various blog search engines. My first blog generated a Google PageRank of 4 the first time it was indexed simply by submitting it to a few of these directories. 6) RSS RSS feed sites will send your feeds to newsreader software and other sites that display RSS content. Your blog may well be capable of generating an RSS feed from your posts to leverage your work which you can then submit to the RSS directories. 7) News Create and submit press releases to the online news centers such as prweb.com and watch as dozens if not hundreds of sites syndicate your news across the web. It rapidly builds links and branding but the results are often short-lived. 8) Amazon Currently the 12th highest traffic website around - and you can have a piece of that. Either set up an Amazon store so searches in Amazon show up your own products or write reviews of products closely related to your target market and include your URL in each review. Start with the most popular products in your target market based on Amazon sales to get the maximum exposure with the minimum effort. 9) Ebay Sell your products on ebay or specially create a low cost report to help you generate traffic. Use your URL as your username and/or link to your site from your ebay homepage and take a chunk of the world's 7th most visited site. 10) MySpace According to Alexa MySpace.com is currently the 8th most visited site in the world. So you'd be mad not to put up a page there to promote yourself and your business. Gain friends and boost your profits at the same time! 11) Articles Write articles and submit them to the main article directories for numerous links and traffic. There are dozens around but ezinearticles.com is arguably the best of all to use. 12) Freebies Everyone loves a freebie, so create something with a high perceived value and give it away courtesy of the freebie sites. You could even double-up and give away your audio, video or software products for example to get the maximum leverage for your time. 13) Type-In Traffic Marketers are just starting to realise that if people are searching for digital cameras, for example, many people will type digitalcameras.com straight into their browsers to begin with. They just add a .com after what they're searching for. So buy some keyword-rich domains related to your website's theme to increase traffic. The golden rule with all of these is to make them *very* closely related to your target market and use your keywords wherever possible. For example, if you had a site about dog training, name your audio "DogTrainingTips.mp3", your blog "DogTrainingToday.com" and your images DogTraining1.jpg etc. Good luck, and stake your claim today before someone else beats you to it!
(images.google.com) it makes sense to get as many related images as possible listed to help draw extra visitors to your site. Ensure the image names and ideally the
If so, submit useful news more often.
About the Author:
Richard Adams will show you how to build your own website in less than 7 days - and on a budget you won't believe. Go straight to http://www.easyecommercewebsitedesign.com