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Brand Your Company and Watch the Sales Skyrocket
By Ken BidgoodBranding, be it an image, logo, or even a catchphrase, is what helps clarify what services or products a company has to offer. Crafting a look of your very own is the point. When you see a swish on the side of a pair of tennis shoes, you know it to be Nike; and the saying, "What's in your wallet?"...well, you know that's Capital One, right?
Corporate America spends a lot of money branding. This is not generally possible if your company is still relatively new but branding is still possible with a little imagination and a good friend who can honestly critique your ideas.
When selling a product, like a bottle of hair spray, one acceptable way to brand the product would be to put your photo on the bottle. Then, all of your satisfied customers will find it easier to remember who you are and where to find your magical hair spray.
Liquors often use branding to sell their products; Captain Morgan came up with a painting on the background of their bottle. It was a macaw flying over a shipwrecked sailor. No one had to remember the name - I can't remember it today - but everyone could remember, "I want the one with the bird flying in the background".
It is important to create something original but somehow related to your product or service in order to brand it. What does your product do or what is the shape of the container it is packaged in? What colors are involved? Then, pick a spot to put a picture on and think of some clever phrase that people won't be able to forget.
Branding seems to be easier in groups so get some friends together for a brainstorming session where you can all toss around ideas to one another. Keep the ones that make seem funny and then ask yourselves whether or not it is related to the product you are selling. Are there places on the marketing material, packaging, or product itself where you could put a photo?
Make some flyers, buy business cards and order brochures. Send them to everyone on your contact list and be sure to hand them out to anyone you meet. This is both cheap and yet very effective.
You are going to want to create an effective mailing list so be sure to visit trade shows and try speaking at any public events that you think would be appropriate. Be sure to tell others how your business has grown as it will help build enthusiasm for your company. Have a sign up sheet available for people to add themselves to your mailing list and don't forget to exchange your business cards with other business people. If any of the people visiting your booth happen to have business cards, exchange with them too! Then, try to capitalize on these new contacts by promptly sending branding material to them via mail thanking them for the opportunity to tell them about your product.
Branding is both effective and profitable. Simply having people recognize your face or product is a sure way to build interest in your company or ideas. Arnold Schwarzenegger is a perfect example of this as it is no secret that his bid for governor was greatly aided by his fame and visibility. His superior branding made him a cinch for governor of California.
About the Author:
About the author: Ken Bidgood is the chief editor for Advertising XP, the web's premier location when you're after good up to date advice and observations about Business.
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