Administrator Account posted on August 01, 2009 19:11
Product: Guerrilla Marketing for the Home-Based Business
Rating: 9
Where to find more information: http://www.amazon.com
Overview: Guerrilla Marketing for the Home-Based Business is another Guerrilla style book in Jay Conrad Levinson series of books. Mr. Levinson is a former vice president, creative director and chairman of Guerrilla Marketing International. Straight from the trenches with loads of experiences, he keep his books interesting and informative. This one continues that tradition.
Review: Starting a home based business is not easy for most people. Especially if your product is competing with the large, multi-national corporations. However, even worse than starting a business is the thought of promoting it. Just the thought invokes a cold sweat with many. This book helps to remove that fear of promotion by helping you understand what works best. The result is improved sales, dropping more profit to your businesses bottom line.
Businesses do not sell product by themselves. I had a good idea for a product, but getting it to sell was a whole different ball game. Marketing a business was something I knew nothing about.
This is a great book to read for help in the areas of marketing your business. If you're stuck, with few ideas on how to best do this then pick up a copy of this book. It's full of ideas other people used to succeed with their business. Many of the ideas were so simple, but something I would never have thought of on my own.
The book will leave you with marketing ideas you can easily implement in your own home business. You'll come away from it with a better understanding of marketing, and what it can do for your business. You'll understand that it's not really all that difficult to succeed.
The book is straight forward and can be quickly read. But don't be mislead by this, it is loaded with real life examples of case studies where people succeeded. If will give you the insight you need to raise your business to the next level.
I would strongly recommend Guerrilla Marketing for the Home-Based Business for everyone interested in starting their own home business. Do some reading first, save yourself from the mistakes others have already learned to overcome.