Administrator Account posted on July 22, 2009 21:04
Product: Creating the Killer Buzz: 10 ways to Promote Yourself with Copy
Rating: 8
Where to find more information: http://www.red-hot-copy.com
Overview: This product is an audio interview between Lorrie Morgan-Ferrero and Kelly O'Neil, lasting about 75-minutes. These two experts have been involved with online marketing and publicity/copy-writing and discuss everything from making effective use of articles to writing exceptional sales copy. The interview recording is loaded with ideas which anyone can use to define themselves as an authority in their respective field along with creating some valuable "killer buzz".
Review: Creating great headlines is one example of what you will discover in this audio along with how to make best use of articles in defining and establishing yourself as an industry expert. Another common technique you will learn is making effective use of press releases.
One "take-home" technique I learned which could improve my business immediately was a method to use the "so that" phrase to help with creating a benefit statement for almost anything.
There are countless other ways that you can make use of to promote yourself and establish yourself as an expert in your subject matter. These Killer Buzz methods of promotion will not only improve your reputation but also improve the bottom line of your business. So many ideas are offered in this audio interview that it's nearly impossible to pickup everything with just one listening. In fact, plan on listening to the audio recording multiple times, along with periodically reviewing again later, to trigger fresh ideas for you and your business.
Criticism: The volume of ideas presented is probably the weakness with this product. You really need to pay close attention. If you're not already involved with a business, it's going to be a great deal of information. So much so that you may not know where to start. A perfect add on for this product would be a Killer Buzz "Getting Started Guide" or a workbook with just the outline that would guide you through the material and give you a to-do list which would help you to get started immediately. Most people need some kind of physical reminder to keep them going in the right direction.